Virgin Mobile Australia use a cat in ‘avoid boring’ campaign from Havas

Virgin Mobile Australia is promoting its 1GB bonus data offer as the solution for customers to avoid being bored in a new campaign from Havas Worldwide.

The ad features a man waiting in a bus shelter meowing at a cat sat on the bench next to him and ends with the tagline “people do silly things when they’re bored, get a bonus gig of data and avoid boring”.

Virgin Mobile director of brand and communications Nicole Bardsley said: “At Virgin Mobile we recognise that our customers are using more data than ever before. Our 1GB bonus data offer allows customers to continue to use their phones to access data while they are on the go whilst having the peace of mind that they are covered.”

The campaign launched on January 13 with the commercials debuting at the beginning of February.

The fully integrated campaign which includes the TV comemrcials, out of home ads including bus interiors and cross tracks,and a digital presence in all metro markets. The campaign is supported with door drops, press inserts and letterbox deals.

It runs until February 28.


  • Creative Agency – Havas Worldwide
  • Media Agency – Starcom Australia
  • Production: Robber’s Dog
  • Director: Sam Peacock

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