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Virgin Mobile’s Rex the director hunts for unused data in three new ads

Virgin Mobile has unveiled three new ads in its rescuing unused data campaign directed by Bondi Hipsters’ Christiaan Van Vuuren.

Created by Havas Worldwide Sydney, the campaign launched earlier this month and promotes the telco’s product initiative that sees unused data on new postpaid mobile plans rolled over into the next month.

The new spots sees Rex the detective recovering data from unread fashion blogs and unwatched animal videos as well as using a GPS like device to track the unused data.

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