Virtue creates Adidas dance party game

Virtue Australia – the in-house ad agency of youth magazine Vice – has created an online dance game to mark client Adidas Originals’ 60th anniversary.  

adidas-house-partyThe House Party Originals game is a twist on a global house party themed campaign for the brand.

The game allows users to dress their characters, load up their own face, and create dance moves. The can then win prizes by creating a party and inviting friends. The

person with the biggest house party wins a trip for two to LA with the contest finishing in mid August.

The game was produced in partnership with digital agency Tundra Interactive and Airbag Productions.


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