Virtue creates Adidas dance party game
Virtue Australia – the in-house ad agency of youth magazine Vice – has created an online dance game to mark client Adidas Originals’ 60th anniversary.
The House Party Originals game is a twist on a global house party themed campaign for the brand.
The game allows users to dress their characters, load up their own face, and create dance moves. The can then win prizes by creating a party and inviting friends. The
person with the biggest house party wins a trip for two to LA with the contest finishing in mid August.
The game was produced in partnership with digital agency Tundra Interactive and Airbag Productions.
Linkedin
What fun! Well done you clever buggers. Keen to see what it does to drive traffic to stores. I need me a new pair!
User ID not verified.
Love the game, but couldn’t save my aditar. Or go back to main dance page. Or enter the competition. Or do anything much. Tried it in Firefox and Safari. Damn.
User ID not verified.
i liked it, then my fiancee reminded me it was almost a total rip off of the Scissor Sisters viral from their last album.
User ID not verified.
Adidas Originals are awesome!
Just wondering what people’s thoughts are on the fact that Adidas has 4 different logo’s these days compared to Nike’s one and only infamous ‘tick’. Just something I’ve been thinking about…
User ID not verified.
Nike have a multiple of logos for their different sub-sectors as well. Nike SB, Nike 6.0, etc….
User ID not verified.