Visit Britain brings 3D art show to Sydney
The UK’s national tourism agency Visit Britain has partnered with British Airways to bring a 3D art road show to Sydney.
http://youtu.be/A4jrkr431Og
The event, which features street artists Joe and Max, is part of the roll out of a GBP100m (AUS$153m) global four-year marketing program to promote British tourism.
Each visitor to the 3D canvas can have their photo taken for free and will be invited log on to VisitBritain’s Facebook page, where they will enter it into a competition to win two British Airways return flights to Britain.
Eleven PR handled public relations for the campaign in Australia.
Their photo taken for free eh?
Marketing gold
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