Visit Sunshine Coast ramps up marketing push after appointing BCM to creative and media accounts

Visit Sunshine Coast is ramping up its marketing efforts once again, this time with an out-of-home and social campaign that highlights the ‘real’ culture, nature, people and experiences that make the region unique.

The ‘For Real’ campaign targets residents of Queensland to encourage intrastate tourism, and will later expand to target other states as boarder restrictions change.

The campaign was created by BCM, which recently won the creative and media accounts after a competitive pitch.