NowLab in Melbourne
Aegis-owned digital agency Visual Jazz Isobar has rolled out its research and development unit NowLab in Australia.
The unit is geared towards looking into new technologies and how they can be used by brands, and is looking to hire robotic engineers and industrial designers to work in the business.
Originally an Isobar product, the launch comes nine months after the merger of Isobar and Visual Jazz to form Visual Jazz Isobar in February.
The unit is not to be confused with JumpTank, an innovation unit Aegis Media launched around the time of the Isobar-Visual Jazz merger to service media agencies Mitchells, Carat, MPG and Vizeum.
Konrad Spilva, managing director for Visual Jazz Isobar said: “NowLab is all about leveraging the best technical and creative minds at VJI to rapidly prototype new products and applications aimed at solving a business problem or creating new revenue streams for our clients. It’s a collaborative process and already many of our clients have jumped at the opportunity to explore what NowLab can offer.”
New technologies NowLab will be exploring include a 3D printer from Cubify, 60-inch smart TV from Samsung and a brainwave reader from Emotiv. A Ouya video game console, which brings games from any developer to a TV screens, and a Leap Motion device, which allows consumers to interact with their computer using natural hand and finger movements, are also to be investigated.
NowLab has already began to work with a number of Aegis clients.
Australia was one of the networks last regions to see the NowLab launched. It already exists in Europe, the US, South America and other parts of Asia Pacific.