Communications agency Loud has created a new pro bono campaign for Animals Australia in a bid to put a stop to factory farming.
The 10-minute video features ‘Babe’ style special effects and shows animals trapped in a factory farm singing about freedom with the tag line ‘Make it possible’.
The first three minutes of the film will be used as a TV ad.
CEO for Loud, Lorraine Jokovic said: “Apart from the tremendous satisfaction in achieving positive change for animals, the recent live export campaign being a great example, what I’ve gained is a constantly refreshed faith in humanity and the satisfaction – professional and personal – that our industry can continue to create meaningful change both commercially and socially.”
The campaign is supported by social media and an online platform, where consumers can go to sign a pledge for change.