Vitasoy and Visual Jazz launch iPhone app

Health food brand Vitasoy has launched an iPhone app, Good Habits, which offers a range of recipes, a fitness program, cafe finder and workout calender. The app was designed by Visual Jazz.

The announcement:

Vitasoy has today launched Good Habits, an iPhone app developed by Visual Jazz to help people kick start a better lifestyle.

The free app covers food, exercise and general wellbeing, with features including:

  • A complete 28 day fitness program created by former Olympic athlete and Vitasoy ambassador Matt Shirvington
  • A workout calendar that helps plan your exercise routines, including reminders
  • A range of delicious recipes
  • A shopping list builder to help make life a little easier
  • A café finder which identifies where you can get a soy latte nearby

“The Vitasoy proposition is all about having a balanced lifestyle and Good Habits has been developed to help people achieve this,” said Vitasoy Sales & Marketing Manager, Paul Chatfield.

“More and more people are turning to soy, rice and oat milks as inclusions in their healthy lifestyle. Visual Jazz has done a great job of bringing the Good Habits concept to life, creating something that people can use throughout their day, whether they’re exercising, supermarket shopping or looking for a great soy latte.”

Good Habits is available now as a free download via Apple’s App Store online store.

Visual Jazz (VJ) is one of Australia’s leading digital creative agencies with more than 170 staff in Melbourne, Sydney and Canberra. VJ has previously worked on Vitasoy’s website and several other Vitasoy projects.

App developed by Visual Jazz

  • Account Management – Lee Kociski, Olivier Laude
  • Creative Director – Kara Jenkins
  • Art Director – Abby Kelly
  • Development – Graham Head, Billy Chang, Tom Wilson, Michelle O’Neil, Vince Leoncio

Source: Vitasoy press release



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.