BWM unveils new positioning for Sanitarium’s female-focused Up&Go Vive

Sanitarium has unveiled BWM’s new  TV campaign for Up&Go Vive.

The new ad launches the brand’s new ‘the liquid breakfast for women on the go’ positioning through focusing on the a woman faces in the morning.

Rob Belgiovane, BWM chief creative officer, said: “To create this new positioning we began to explore all the reasons why mornings are so hectic for most women.We’ve brought these scenarios to life, to show how Up&Go Vive is committed to understanding what women’s mornings are really like and provide an option to allow them to still feel healthy even when its hard to take the time to be eat right.”