Vizeum gets busy with the fizzy
Vizeum has won the Sodastream account.
The announcement:
Sodastream Australia’s appointment of Vizeum as its strategic communications partner is helping the brand explode the category it created decades ago, bringing the bubbles back to millions of Australians.
Globally, Sodastream is the world’s largest manufacturer, distributor and marketer of home carbonated beverage systems. Sodastream products are now available in 46 countries and more than 60,000 retail outlets worldwide. It is listed on the NASDAQ and has a market cap of over US$1.4 billion.
In Australia, the brand is synonymous with the iconic do-it-at-home sparkling beverage system.
Generations of Australians grew up with the “Sodastream experience”.
Sodastream is looking to leverage its strong brand awareness and positive consumer sentiment to continue the current sales explosion and position the brand for future growth.
Sodastream chose Vizeum for its shared mindset and culture – entrepreneurial, creative, and courageous.
Vizeum’s innovative, nimble approach is complemented by the benefits that come with belonging to the Aegis network.
Vizeum is providing Sodastream with a broad range of marketing services including brand strategy, consumer research, communications strategy, and media planning and implementation. Additionally, Sodastream will also gain the benefit of industry-leading, fully integrated social media planning and activations.
Myles Anceschi, SodaStream Australia’s Managing Director said of the appointment. “Vizeum understands our brand and shares our values. They impressed us with their ability to bring a holistic view to our marketing and communications. We’re thrilled to have such a capable partner on our journey to build something truly meaningful for millions of Australians.”
Travis Day, Vizeum’s General Manager said, “SodaStream is going through a very exciting expansion period. Sodastream is in good company at Vizeum, with a stable of brands that start from a different place. We’re humbled to be working with a brand that brings back fun, excitement and genuine innovation to the drinks category – backed by a leader with a very clear strategy for long term brand growth”.
Source: Vizeum press release
