Vizeum picks up Warner Bros Home Entertainment following pitch
Warner Bros Home Entertainment has appointed Vizeum to handle media strategy, planning and buying following a competitive pitch process.
The account was previously held by Sydney-based agency Frontier Australia. It is unclear if they participated in the pitch.
Roberto Perez Antolin, group marketing director for the group in Australia, said: “Vizeum not only delivered all the media agency prerequisites but showed how they could help move our business forward in an ever complex industry through their creativity and data solutions.
“Vizeum’s team, people and chemistry was right and they are an agency Warner Bros can work with in partnership beyond media.”
Emily Bosler, business director at Vizeum Sydney, said: “We see this as a true partnership, which is exactly how we want to operate with all our clients. There is great potential for best in class innovation in the entertainment media space and we look forward to taking full advantage of this.”
The win follows on from the agency being appointed to handle the media account for Ella Bache last month.
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