VML takes home top gong at AIMIA Awards for Rip Curl Search GPS
VML Australia’s Rip Curl Search GPS claimed three AIMIA awards tonight including the AIMIA Grand Prix and the Most Innovative Digital Product or Service and the Best Smartphone or Tablet Application for Retail and Consumer Goods, while Mnet Mobile and With Collective were also among 17 winners to pick up gongs at the Sydney Town Hall.
During the evening Mnet walked away with two awards, the Best Smartphone of Tablet Application for Government and Non-Profit for its Profit INCSnap and the Best Smartphone or Tablet Application for Entertainment and Media for Game On for Kia.
With Collective also took home two awards, claiming the Best Digital Advertising or Communication in Tourism or Travel for its work for Adventure World Travel and the Best Digital Advertising Communication in Learning & Education for its work for Symantec.
The award for Most Outstanding Contribution went to Paul McCarthy.
AIMIA CEO Rob Wong said: “I’m honoured to induct Paul McCarthy into AIMIA’s Hall of Fame as this year’s recipient of our Outstanding Industry Contribution Award.
“We’d also like to congratulate Rip Curl Search GPS – VML Australia, for being awarded this year’s Amy Grand Prix category. This is an outstanding entry of international standard that showed superb integration of the brand and consumer connection.”
Commenting on this year’s judging process Matt Griffin, co-judging chair and chief executive Deepend Group, said: “One of the fundamental changes we made to this year’s judging process was to insist that an Amy is only awarded to work that judges felt grew the industry as a whole in the specific category.”
The full list of winners is below (click to expand):
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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