VMLY&R appoints creative director for Melbourne team

VMLY&R has hired South African Robyn Bergmann to its Melbourne creative team as creative director.

Bergmann, who was previously with Ogilvy Johannesburg handling the South African KFC account, joined the WPP-owned agency in August to work with creative director James Wills.

VMLY&R Melbourne’s James Will and Robyn Bergmann

Paul Nagy, chief creative officer, VMLY&R AUNZ, said: “We continue to build VMLY&R Melbourne around the very best talent.

“Robyn brings a wealth of experience to our team and clients, while James has an exceptional track record of brilliant creative work here already. I’m excited to say it’s shaping up to be a very big year at VMLY&R Melbourne.”

Before her 13 years with Ogilvy Johannesburg, Bergmann spent four years with Publicis’ Johannesburg arm, where she went from creative group head to creative director.

On her appointment, Bergmann said: “I’m excited to be joining an agency of this calibre that is bursting with energy and talent. I can’t wait to get to know the growing list of VMLY&R clients and make some exceptional work.”

Aden Hepburn, joint CEO VMLY&R said: “I’m thrilled for Melbourne’s team as we start 2019 and welcome Robyn to the group. Together Robyn and James will harness the best of the agency’s creative talent to form a formidable team and deliver world-class work for Melbourne’s clients.”

Pete Bosilkovski, joint CEO VMLY&R added: “The landscape of our industry is changing rapidly, and we need the very best talent in order to be committed and invaluable partners to our clients. I look forward to supporting this team in its development and watching them produce great work for their clients.”


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