VMLY&R nabs Merkle talent for first chief growth officer ANZ

WPP’s brand and CX agency VMLY&R has selected Merkle Australia’s former general manager Johan Borg as the first chief growth officer for VMLY&R Australia and New Zealand since the VML and Y&R merger in 2018.

Borg will join his former Merkle colleague Miles Cox, who crossed over to VMLY&R as the agency’s first chief experience officer in June this year. The pair also worked together at fellow dentsu CX firm Isobar, having both moved to Merkle in June 2021.

The new role will see Borg lead the agency’s growth strategy across the region, streamlining the new business process, connecting future client partners with experts in the agency, as well as with industry stakeholders.

VMLY&R has recently expanded its capability beyond Creative and Technology with the integration of VMLY&R Commerce (formerly Geometry), and GTB, WPP’s Ford business, which brings with it, deep Retail and Commerce capabilities.

With more than 14 years experience in the creative and technology space, Borg has also spent time in roles across Ogilvy, Host and Soap, bringing the perfect background to represent VMLY&R’s Connected Brand proposition.

VMLY&R AUNZ chief executive officer, Thomas Tearle said: “We are incredibly excited for Johan to join our business at a time when we have more to offer than ever before, and a ton of new business opportunities to manage. I’ve personally worked with Johan for several years and know he will bring so much to our team and clients. He is a joy to work with and has an exceptional track record of delivering growth. His tech experience further develops our CX offering following the recent appointment of Miles Cox to chief experience officer and at the same time, builds out our growth engine working with Charmaine Griffith, formerly of PWC.“

Commenting on his appointment, Borg said: “VMLY&R’s fantastic ability to create Connected Brands was something that hit me in the heart instantly. I’m excited to be joining the agency at a time when experiences matters more than ever and for being given the opportunity to accelerate business growth for us and our clients.”


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