VMLY&R nabs Merkle’s Miles Cox for chief experience officer role

WPP’s brand and customer experience agency VMLY&R has appointed Miles Cox to the newly created role of chief experience officer for AUNZ.

Cox joins the VMLY&R AUNZ executive leadership team from Merkle, when he worked as the customer experience management company’s head of design. His experience extends to multiple roles at Isobar (now BWM Isobar), most recently as head of design, as well as design roles at Fox Sport Australia, and creative agency Tonic.

In his new role Cox will work alongside alongside VMLY&R’s global CX leadership and regional leadership teams in Auckland, Brisbane, Melbourne, Sydney & Wellington.

The appointment comes as VMLY&R has continued to expand its CX projects over the past year, picking up key clients such as Coles, Destination NSW, Sport NZ, oobe and Tourism Australia.

Cox’s appointment will bolster the region’s CX capability and integrated connected brands offering, and forms part of a significant investment in the agency’s digital CX capabilities, with more senior appointments to be announced in the coming months.

Last month VMLY&R Brisbane appointed new head of client engagement, Janelle Shinner,

As part of his new remit, Cox will lead the experience design, UI design and technology crafts, bringing together the crafts as a singular CX capability, working together with the strategic and creative teams to deliver engaging interactive customer experiences.

Thomas Tearle, CEO, VMLY&R AUNZ, said: “I’m truly excited to welcome Miles to our team. I have worked closely with him in previous roles, and feel he will be perfect to continue to shape our CX capability and team in the region, to match the growth we’ve seen in Customer Experience work.”

Miles Cox added: “I’m excited to begin this new chapter with VMLY&R. There is a hunger and enthusiasm within the business that I haven’t seen in a long time and I can’t wait to be a part of it and help take it to a new level. I look forward to continuing to align the Brand and Customer experience work more closely for our client partners to create truly connected brands.”


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