F.Y.I.

VMO debuts The Cube with Mentos campaign

September 9, 2025 10:38

Perfetti Van Melle’s Mentos has become the first brand to activate VMO’s new 4×4 metre experiential LED display, The Cube, with a campaign that mirrors the gum’s distinctive, new cube shape and playful personality.

The announcement:

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Topics

Havas Media Laura Beckmann Mentos Nikolah Gibson Paul Butler Perfetti Van Melle Tania Teurquetil VMO

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VMO debuts The Cube with Mentos campaign

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