VMO lands exclusive ad deal with Sydney’s Market City
Val Morgan Outdoor (VMO) has obtained exclusive advertising rights in Sydney’s Market City. The Chinatown shopping centre will house 11 digital screens.
The company has also secured exclusive advertising rights to Brisbane’s Valley Metro and Sydney’s Rhodes Central shopping centres earlier this year.
Chief operating officer of The Hoyts Group and VMO, Anthony Deeble, said the win marks the OOH group’s effort in expanding its presence in the Australian retail space.
“Market City really complements our current Sydney portfolio, and we’re thrilled to see our screens come to life across this location and give advertisers the chance reach valuable audiences that frequent this centre.”
Centre manager of Market City, Ray Khoury, added: “Market City is a centre that attracts both Sydney locals, as well as international travellers.
“We’re absolutely thrilled to have VMO on board as our first outdoor partner to give brands the opportunity to be amongst this key centre and diverse and valuable audience”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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