F.Y.I.

VMO unveils ‘intelligent’ outdoor audience viewing system

November 23, 2016 3:23

VMO’s new DART 2.0 (Digital outdoor Audience in Real Time) measures home audiences by tracking more than 2 million Australians, anonymously, and measuring their viewing content across 8,000 digital screens.

The announcement:

VMO unveil the most intelligent outdoor measurement system VMO has unveiled DART 2.0 – Australia and New Zealand’s most intelligent out of home audience measurement system. DART (Digital outdoor Audience in Real Time), anonymously tracks over 2 million Australians and measures those viewing content across VMO’s 8,000 digital screens.

In real time, it reports on; age, gender, when the audience viewed and how many people viewed across an advertiser’s campaign period. Anthony Deeble VMO’s Managing Director; “we’re incredibly proud of how we’ve advanced DART.

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