F.Y.I.

VMO unveils geo-targeted Big Bash League ads

January 10, 2018 8:33

VMO and Cricket Australia have launched a geo-targeted campaign which tailors Big Bash League ads to the preferred team of a particular suburb.

The announcement:

VMO, in partnership with Cricket Australia, have delivered a unique data driven out- of-home solution targeting supporters of competing teams in this Summer’s Big Bash League (BBL).

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1 COMMENTS

Laughable 10 Jan 18

That’s about as ‘geo-targeted’ as any outdoor buy in the past fifty years, or a Sydney only TV campaign.

But it’s a neat trick for VMO to have a ‘cumulative audience’ of 25 million which is more than the Australian population. You wouldn’t mean ‘aggregate audience’ would you.