Vodafone chief marketer Kim Clarke quits telco
Vodafone chief marketing officer Kim Clarke is leaving the telco after little more than two years in the role.
She will depart next month.
News of Clarke’s departure came as Vodafone confirmed it has shortlisted two agencies for its creative account, as revealed by Mumbrella in August.
Clarke, who became CMO in September 2012 during a turbulent period for vodafone, said in a statement she was proud of her achievements and said the business was back on track.
Two two’s:
“The telco declined to reveal the two shortlisted two agencies.”
Not the turnaround story then: more of a cul du sac
Big clean out, the only stable team is the Virgin crew. After their successes they can expect some calls.
Always wonder if moves like this during a pitch process are in some way related to the power games being played out behind the scenes by the pitch agencies. I.E holding companies so desperate to win they go in over the top of marketing straight to the CEOs & Procurement heads, marginalising the marketing teams.