Vodafone names new marketing chief to replace Kim Clarke
Vodafone has confirmed the appointment of Malaysian-born Loo Fun Chee as chief marketing officer to replace Kim Clarke.
Chee is currently head of consumer marketing at Philippine-based Globe Telecom and will begin her role at Vodafone on January 5.
The appointment comes with the telco nearing the end of its creative pitch with Cummins & Partners and McCann Melbourne believed to be the final two, although JWT has not been ruled out by Vodafone.
At Globe Telecom Chee was responsible for driving growth in mobile data monetisation, customer loyalty management, business intelligence and digital marketing.
Chee spent almost a decade at JWT in Malaysia working on brands including Citibank, Unilever and Nestle.
The telco has also named Telstra director Errol van Graan as director of customer service.
van Graan was director of consumer sales and service contact centres at Telstra and previously worked for Vodacom in his home country of South Africa, and at Vodafone Romania, where he was the customer care and operations director alongside current Vodafone Australia CEO Iñaki Berroeta.
Malaysian clients are not known for buying great work. It will be interesting to see hold the new agency will manage the relationship with Mr Loo. Talk about a clash of cultures.
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