Vodka brand 42Below consolidates creative into Naked

Bacardi-owned vodka brand 42Below has extended its relationship with its global brand strategy partner Naked Communications, handing the agency its global creative account.  

The consolidated creative business will be led out of Naked’s Sydney office, with work then localised in other markets.

Naked’s head creative is Paul Swann who holds the title of executive ideas director.

The agency has been 42Below’s brand strategy partner for the past year.

The appointment is effective immediately, with the agency commencing work for the US market.


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