‘Voice activated technology is the future’: News Corp offers subscription service with Google Home

News Corp is offering a 12-month digital subscription which includes a Google Home as part of the launch of the publisher’s national, metro and selected regional titles on the device.

Google Home will now feature top news headlines and subscription offers from News Corp’s mastheads commencing with The Australian today.

The subscription offering will commence with The Australian on October 31

Other titles, including The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, Geelong Advertiser, NT News, The Mercury, Gold Coast Bulletin, Townsville Bulletin and Cairns Post will be available from November 9.

Damian Eales, News Corp Australia’s chief operating officer of publishing said News Corp Australia is committed to creating readily accessible content.

“The availability of our national, metro and selected regional titles on Google Home is part of our ongoing commitment to providing Australians with the latest news, sport and entertainment whenever and wherever they are,” Eales said.

News Corp Australia’s chief digital officer Nicole Sheffield said voice-activated technology is the future.

“It is set to change the way we live, work and consume. Given Google Home was only launched earlier this year, we foresee this latest offer will appeal to Australians wanting to try the smart speaker technology for themselves,” Sheffield said.

“It’s the perfect complement to our content with our readers now able to hear the latest news headlines, without lifting a finger.

“Bundling our subscriptions with Google Home, demonstrates our collective commitment to being at the forefront of the latest trends, innovations and intuitive technologies.”

Nicholas Gray, CEO of The Australian said the new offer should give a “healthy boost” to The Australian’s 100,000 paying digital subscribers.

The launch of the offering will be supported by a digital, social and radio campaign, which will commence in November.


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