Volkswagen brings back 1% campaign and reveals a Mad Max ute in new ad onslaught

November 30, 2016 4:41

Volkswagen has launched an advertising onslaught with campaigns offering cheap finance for its Polo and Golf models along with a viral campaign which turned its Amarok ute into Mad Max-styled car.

Volkswagen has given its Amarok ute the Mad Max treatment

The twin campaigns launched as the brand remains in a head-to-head battle with Toyota to finish the year as the biggest-selling car-maker on the planet.

Both campaigns were created by DDB in Sydney with the Polo and Golf campaign promoting its 1% comparison rate with the line ‘99% of deals can be ignored’.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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