University of Queensland encourages school leavers to dive into the unknown

The University of Queensland is comparing the array of options school finishers face with the vast and immeasurable depths of the ocean in a new campaign.

https://www.youtube.com/watch?v=cdUTKi61OME&feature=youtu.be

The campaign, created by Ogilvy Brisbane, features a diver contending with the deep ocean, before taking the plunge to discover what is below. A voiceover assures overwhelmed would-be students that at the University of Queensland “you can be confident that wherever life takes you, you’ll always come out on top”. 

The new positioning for the university is around owning the unknown, with the campaign set to run across television, cinema and outdoor media.