News

VOZ officially launches with overnight datasets to become available today

Darcy Song

May 1, 2023 10:18

The much-anticipated Total TV measurement system, Virtual OZ (VOZ), has officially launched with new overnight Total TV reports to be delivered from today.

OzTAM, which is co-owned by Nine, Seven and Ten, reconfirmed the plan for VOZ to become the trading currency in 2024. In the meantime, the current broadcast TV (TAM) and BVOD (VPM) data and reporting will continue into 2024.

[click to enlarge]: The gathering process of VOZ data

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

James Warburton Michael Stephenson Nine OzTam Paramount ANZ Rod Prosser Seven West Media Virtual Oz VOZ

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