VW goes ‘environ-normal’ for Golf BlueMotion launch
To promote the launch of the Golf BlueMotion, Volkswagen launched a campaign to coincide with World Environment Day, introducing the line “Why be environ-mental when you can be enviro-normal?”
Created by DDB Sydney, the campaign for the fuel-efficient car will run in press, digital, out-of-home and a series of infomercials broadcast on the web.
http://youtu.be/uiDiMAH8DwI
Different executions bring to life environ-‘mental’ products, such as the Yumbrella, a contraption designed to avoid having to buy bottled water.
These executions run with other ads that tie in with the Golf BlueMotion’s green positioning.
Credits:
Volkswagen:
General Manager, Marketing: Jutta Friese
Marketing Communications Manager: Peter Stewart
Advertising Specialist : Loren Elsegood
DDB:
Executive Creative Director: Dylan Harrison
Deputy Executive Creative Director: Simon Veksner
Art Director: Daniel Ieraci
Copywriter: Simon Friedlander
Strategic Planner: Nick Andrews
Project Director: Todd Osborne
TV Production: Amy Hansen
Editor: George Kacevski
Business Management: Nicole Taylor, Patrice Bougouin, Josette Addinall, Matt Chapman
Digital: Matt Grogan, Ellie Campbell, Rob Pignone, Per Thoresson
Craft: Domenic Bartolo, Matt Bright
Partners
Director: Marc Furmie
Producer: Simon Ritch
Photographer: Toby Burrows
Media Agency: Mediacom
topics
Volkswagen
Saw this ad on the front of Sunday’s paper and it did catch my eye but I don’t like it. The whole “environ-normal” thing sounds too awkward and long-winded and a bit of a wank.
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I saw this ad too on Sunday and was intrigued, when I turned the page over and saw it was for the new vee dub golf, I loved it. Perhaps you’ve got to be a vw fan to appreciate it. I have a golf and won’t go to another manuafacturer.
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