WA power operator enlists Wunderman Thompson Perth for latest safety campaign
West Australian electricity network operator Western Power is reminding Western Australians of how to stay safe around power lines, in its latest Make the Safe Call campaign.
The campaign creative was worked on by Wunderman Thompson Perth, with the work set to address the new challenges faced by WA’s evolving energy grid.
Featuring three characters learning how to “Make the Safe Call” around electrical hazards, the campaign gives Western Australians instructions as to what is and what isn’t required of them when it comes to looking after the state’s energy grid.
Jill Goodwin, manager brand and customer communications at Western Power, said: “We continue to see unexpected electrical emergencies across our network. It’s important we continue to remind the community of what they need to do and the steps they can take to help prevent these hazardous situations.
“The safety of our crews and the community underpins everything we do, and we work year-round to continue to maintain a safe and reliable network through programs like undergrounding, helicopter transmission line washing and drone inspections.”
Tim Newton, creative lead at Wunderman Thompson, added: “It took a very talented group of people to bring this brief from strategy through to final production. The result is an unexpectedly fun take on an important safety message that honours the success of our previous Make the Safe Call campaign. It was a pleasure to work alongside Western Power and our production partners to bring it to life.”
The campaign will first rollout on TV, online video, digital and OOH, introducing audiences to the three characters eager to help. The characters will star in future content to be launched throughout the year.
Credits
Western Power
Jill Goodwin, Manager Brand and Customer Communications
Paul Farina, Senior Brand and Marketing Specialist
Freya Barsby, Brand & Marketing Coordinator
Wunderman Thompson Perth
Melanie Wiese, Chief Strategy Officer
Tim Newton, Creative Lead
Chris Searl, Senior Art Director
Tim Arrowsmith, Senior Copywriter
Joao Braga, National Chief Creative Officer
Lana Abro, Account Director
Rachel Anthony, Account Manager
Kate Fogarty, Account Executive
Siobhan Crowley, Senior Integrated Producer
Damiano Di Pietro, General Manager, Perth
Production: Sandbox
Director: Armand de Saint Salvy
Executive Producer: Hollie Gibson
Producer: Kelly Marie Miller
Production Assist: Madison Armstrong, Jack Gilmour
1st AD: John Fairhead
DOP: Ross Metcalf
1st AC: Arthur Bienkowski, Scott Wakefield
2nd AC: Erin Guy, Hayley Wilson
Drone Operator: Brett Stayt, Stefan Kraus
Gaffer: Dan Spriggs
Best Electric: Arif Defty Rashid, Craig Irwin, Dom Naprelac
Grip: Greg Stirling
Grip Assists: Jack Rooney, Eugene Stewart
Locations Manager: Megan Carpenter
Casting: Toesox Casting
HMU: Ali Knapton
Wardrobe: Sally Phipps
Art Director: Dennon Pike
Art Assist: Tegan Weir, Olivia Beaumont
QTake Operator: David Attwell
Production Runner: Alex Power
Post Production: Sandbox
Editor: Denzil Heeger
VFX: Tony Bannan, Paul Siciliano, Matthew Kerley
3D: Paul Siciliano
Colourist: Denzil Heeger
Post Supervisor: Lucy Verity
Sound: Soundbyte Studios
Sound Engineers: Brad Habib, Lachlan Cooper
Sound Producer: Holly Miller
Photography
Shaun Atherstone, Dear Rabbit Studios
Have your say