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WaggaWagga.tv receives NSW government grant to explore regional streaming

Riverina-based online television service, WaggaWagga.tv, is aiming to develop a national network of regional live streaming stations, known as reech.tv.

The service has received a $15,000 minimum viable product grant from state government agency Jobs for NSW to develop an app, which will expand Wagga Wagga’s online streaming service to regional areas across Australia.

The proposed network: ‘Reech.tv’

Available through the app, WaggaWagga.tv’s proposed network, ‘reech.tv’, could be franchised in locations including Orange, Dubbo, Griffith, Townsville, Forster, Mount Gambier and Broken Hill.

Deputy premier and minister for regional NSW, skills and small business, John Barilaro, said the online TV service – which streams daily news bulletins, a weekend sports broadcast, original shows and local events – has an “innovative model” which will give local advertisers the chance to reach new audiences.

“This is a fantastic example of an entrepreneurial country company taking advantage of advances in technology which are driving more viewers online,” Barilaro added.

The company’s founder, Adam Drummond, said his ultimate goal was to grow strong networks in regional areas.

“As we move more into the online media space my feeling is we will move away from advertising being the main source of revenue,” Drummond said.

Drummond: “We will be ahead of the curve”

“This means there will be fewer places for local businesses to promote themselves so we want to be the online media vehicle for that.”

Drummond said he wants to offer franchises to production companies and local TV news crews, which will then be able to replicate WaggaWagga.tv’s model.

“We’ve seen production people made redundant at regional TV stations like WIN and Prime and with online technology it’s well and truly in their reach to become their own bosses,” he said.

“We are tapping into a problem that will become more evident when terrestrial broadcast media migrates to an online app-based environment and we’re riding the wave of a tsunami that hasn’t hit yet. When it all evolves over the next five years we will be ahead of the curve.”

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