Ward6 introduce new Aboutlife store with cow stunt

Natural market place store Aboutlife has introduced their new store in Double Bay Sydney with a stunt which saw a dairy cow led through the suburb’s streets complete with sign “fresh milk from about life” on it.

Conducted by agency Ward6, the stunt was complemented with outdoor, suburban press and targeted social media.

The outdoor and press executions used the products, such as organic vegetables, to announce the new store along with a message reminding the average shopper that it’s not just a store for vegans.

Credits:

• Agency: Ward6
• Creative Director: Hugh Fitzhardinge
• Creative Director: Grant Foster
• Art Director: Brooke Harvey
• Writer: Dan O’Bey
• Strategic Planner: Tom McGillick
• Senior Account Director: Andrew Grey
• Account Co-ordinator: Courtney Lovell
• Client: Aboutlife Natural Marketplace

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Campaign promotion Shop Sydney Ward6

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Comments: 1

Ben 9 Jul 14

You know what would sell people on it? Banana bread without chia seeds, and stuff without a 50% markup on what you pay at Woolies.

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