Ward6 creates campaign urging HIV positive people to say hi to their doctors
Sydney agency Ward6, which focuses on health clients, has launched a new awareness campaign aimed at encouraging people living with HIV who may not have recently talked to their doctor to do so.
The campaign – focusing on outdoor, magazines and digital – is on behalf of NAPWA (National Association of People Living with HIV/AIDS).
It aims to make the estimated 20,000 people in Australia who are HIV positive to speak to health professionals about whether the latest treatments provide them with new options.
Jo Watson, executive director of NAPWA said: “Over 20,000 Australians are currently living with HIV, but a significant number of people are not taking HIV treatments. Over the past 15 years there has been significant improvements to the drugs, as well as more options. NAPWA is keen to alert people to the value of talking with their doctors about these improvements for treating HIV and Ward6 has created a highly visible and impactful campaign that we hope will speak to these people, and raise their interest in seeking more information.”
The campaign launches next month.
Credits
Agency: Ward6
- Creative Directors: Hugh Fitzhardinge & Grant Foster
- Writers: Richard Price, Hugh Fitzhardinge
- Art Director: Richard Price
- Photographer: Danny Eastwood
- Retoucher: Cream
- Head of Planning: David Cousins
- Project Director: Lilian Dukovski
- Account Manager: Christine Remediakis
Client: NAPWA
- Executive director: Jo Watson
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