WA’s TABtouch launches tender for marketing services

Racing and Wagering Western Australia (RWWA) has released a tender for marketing services in support of wagering brand TABtouch.

RWWA head of marketing, Katie Roberts, said the tender comes as the wagering market has never been more competitive.

TABtouch has launched a tender for marketing services

“We enter into our 61st year in Western Australia with a solid, establish and trusted brand,” Roberts said.

“The market has never been more competitive and new market entrants are keeping us on our toes – creating an opportunity for us to shake things up with ad, channel and creative strategy.”

RWWA seeks agencies that can facilitate services across brand, media and activations, including strategy, campaign creative, production, procurement, sponsorship and key events.

TABtouch expands across 325 retail outlets in Western Australia, a call centre and digital platform. The business has an annual turnover of more than A$1 billion.

The incumbent on the account for the last four years is The Brand Agency Perth. In previous years creative has been fulfilled by 303Lowe – now known as 303 MullenLowe.

The wagering business supports more than 24,000 racing participants.


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