Dr Mumbo

Water on Mars is out-of-this-world PR

On a rare day the gods smile upon marketers.

Dr Mumbo suspects that the team at Twentieth Century Fox will be offering an extra sacrifice to those gods to thank them for the PR riches that NASA has bestowed upon them.

If you’ve a film opening on Thursday called The Martian, about a man growing potatoes on Mars in order to survive, then the ideal time for NASA to announce that it has found water on the planet would be today.


Not that Dr Mumbo does cinema reviews, but he has been lucky enough to see a preview of the Matt Damon blockbuster. And if he did give recommendations he’d give it five stars.


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