Wavemaker brokers deal between Business Chicks and NSW Government

Business Chicks and the NSW Government have partnered, through Wavemaker, to help small businesses to reboot, upskill and connect.

The announcement:

Wavemaker has brokered a partnership between Business Chicks and the NSW Government to help small business owners reboot after a year of flood, drought, bushfire and COVID-19. The partnership marks the fourth annual NSW Small Business Month festival, aimed at celebrating and acknowledging the integral role of the small business sector in NSW, and driving economic growth and job creation.

The partnership spans four free virtual events streamed live during October (and available for replay on-demand), covering a host of content to help small businesses adapt to the changing environment, upskill and connect.

The series has launched to huge success with thousands registering for each event, proving the huge appetite for practical content supporting small business owners.

NSW Small Business Commissioner Chris Lamont said NSW Small Business Month has been an important opportunity to support and celebrate many small businesses across the State who have faced many challenges this year.

“Not only has it been critical in advising small businesses on all the NSW Government support available to them, Small Business Month has provided a platform for small businesses to learn about new ways to boost their operations post COVID-19,” Mr Lamont said.

“NSW Small Business Month has helped facilitate effective engagement and collaboration between small businesses, peak business groups and local business chambers”.

Shivani Maharaj, Wavemaker National Head of Content & Partnerships, says: “This partnership is so important during a time that we need to support small businesses in NSW (and Australia). We chose to partner with Business Chicks because women are starting small businesses like never before. The Australian Bureau of Statistics data from 2019, showed that 12.1% of Australia’s 5.9 million employed woman are now their own boss. More than a third of all small businesses in Australia are founded by women and whilst men still outnumber women in terms of business ownership, the gap is quickly narrowing”.

“According to the Xero Boss Insights 2020 Report, two-thirds of new businesses created in Australia in the past decade were founded by women, primarily in the healthcare, and education and training sectors. Men, on the other hand, are more prevalent in the construction, transport and mining industries.”

On Wednesday 7 October Fiona Triaca, CEO and Olga Cuesta, Chief Innovation Officer at Naked Ambition– one of Australia’s leading design-led innovation companies shared practical techniques to drive creative thinking.

On Friday 16 October Jordan Lomax, taught the ins and outs of story-driven content to speak to your target market to grow your audience, increase brand awareness and leverage the power of social.

On Wednesday 21 October Priscilla Hajiantoni, Founder of Bangn Body, revealed the research and planning tips that drove the sell-out success of her beauty brand.

On Wednesday 28 October Steph Claire Smith and Laura Henshaw, Founders of Keep It Cleaner (KIC), will share the secrets to building a hugely popular brand on Instagram, and the lessons they’ve learned along the way.

The event will stream live from 12pm-1pm and include an interactive audience Q&A. Registrants can catch up on the replay later.

For over 15 years Business Chicks has been dedicated to making an impact on women by inspiring, educating and connecting them with expert information and a supportive community. This is the consecutive sponsorship by the NSW Government in 2020, with Women NSW partnering to share anti-racist and diversity and inclusion training, plus masterclasses on working with regional and rural businesses.

All events can be replayed here https://businesschicks.com/reboot-small-business/

Source: Business Chicks media release


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