Wavemaker holds $50m Mondelez account locally in global pitch

GroupM’s Wavemaker has held on to the media account for Mondelez, two years after it was moved within the GroupM portfolio from stablemate Mindshare.

This comes following a global pitch, which saw Publicis Groupe take the account in many global markets including Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China.