Wavemaker wins Australia Post media account

WPP’s Wavemaker has won Australia Post’s media account, previously held by Dentsu X.

The appointment follows a competitive pitch process, after the account went up for review in May.

“Following a competitive pitch process, Australia Post have awarded preferred supplier status to Wavemaker. Commercial negotiations are currently under way, with a full statement to be issued pending the outcome,” said an Australia Post spokesperson.

The loss of the Australia Post account adds to the slew of losses experienced by Dentsu X’s holding group Dentsu Aegis Network. DAN agencies, led by Carat, have recently lost Super Retail Group, Virgin Australia, Asahi, Mondelēz International, Amart, and Bega. Sue Squillace was appointed as CEO of Carat last month. In May, DAN made a number of high level executives redundant.


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