We Are Social adds 2 new recruits

October 28, 2021 10:07

Social creative agency We Are Social has appointed Caitlin Hislop as head of strategy and Sarah Macrae as editorial director. They join the 55-strong Sydney team as the company continues to bolster its strategic and creative capability in support of a growing client base.

Hislop joins from Tribal DDB, where she worked with key agency clients including Kmart, Westpac and Volkswagen.

Prior to that she was group strategy director at Mindshare, where she led strategic thinking for IAG, Ikea and HSBC. In her new role she will lead a team of six strategists, research and paid media specialists.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.