An echidna is the star of Rest’s latest campaign via BMF
Superannuation fund Rest has released a new social campaign on its a ‘Fair go for all Australians’ brand platform via BMF Australia.
The two spots for the campaign, ‘Mammals and money’ and ‘Saving the planet’, prominently feature an echidna.
In the 15-second spot ‘Mammals and money’ spot sees an echidna approach a wildlife photographer on the ground for an extreme closeup.