We Are Social appoints Ogilvy PR’s Alice Coulthard as general manager

We Are Social has appointed Ogilvy PR’s Alice Coulthard as general manager.

The appointment comes as the agency continues to expand, having recently appointed a new head of strategy and editorial director in late October last year.

The role will see Coulthard report directly to CEO Suzi Shaw, overseeing the operations of the business and helping to drive continued growth in creative momentum. She will work across all agency departments and support all We Are Social clients clients, including Samsung, Foxtel, Audi, Kathmandu and Zip.

Coulthard joins the agency from a director role at Ogilvy PR in Sydney, and has also held senior account leadership positions at Seen Connects in London and Pulse in Sydney.

With nearly 15 years of experience, she has previously held responsibilities for strategic planning, creative development and execution of programs in Australia and across APAC for brands including Ford, Telstra, Expedia, Kimberly-Clark, Getty Image, eBay, Microsoft and Coca-Cola. Coulthard has spent three years working in live experience and branded content production for brands like FIFA World Cup, William Grant & Sons and TUI.

Alice Coulthard said, “We Are Social has a market-leading approach to socially-led creative and as the social and cultural landscape continues to evolve, I am excited to work with the team to develop ideas worth talking about for our clients and build an environment that nurtures and propels great talent to lead those conversations. I will work closely with the leadership team to support the growth of our in-house production offering, We Are Social Studios, managing the operations and supporting our talent in another year of growth.”

Suzie Shaw, CEO at We Are Social, added, “The very best thing about growth is being able to bring great new people into the business, like Alice. When we went looking for someone who could help us operationalise our recent growth, she came highly recommended and it’s fair to say she’s hit the ground running. Anyone who’s worked with Alice before will attest to her rigour, team leadership skills, and understanding of agency culture. We’re delighted she chose to take the next step in her career with us.”


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