We Are Social Australia produces star-studded global campaign for Samsung
The Australian arm of We Are Social has created a global digital campaign for Samsung that stars actress Millie Bobby Brown, DJ Steve Aoki, gamer Ninja and Instagram personality and musician Miquela.
Together the group of personalities have been dubbed #TeamGalaxy, due to their representation of Samsung’s ‘Do What You Can’t’ positioning.
Stranger things actress Millie Bobby Brown is the youngest-ever UNICEF Goodwill Ambassador. A statement provided from Brown said: “Samsung allows me to stay connected every day with my Galaxy S10. I want to encourage people to apply the technology that is readily at their fingertips to spread positivity with others and to encourage gestures of kindness.”
Love the PR spin that can’t even spell Fortnite properly.. Very social yo!
Hi KK,
That one’s on us, rather than We Are Social. Duly corrected.
Cheers,
Tim – Mumbrella
Classic case of client having too much money and not enough sense. Client who has no idea and agency who is milking the budget with no clear ‘why’.
You might not be the target audience, which is why you don’t ‘get’ it.
Thanks for your wise words Louise. Speaking from the inside looking out, Samsung’s obsession with Apple results in copycat creative that doesn’t hit the mark. They are trying to be relevant to a young female audience – an audience who will never consider them.