WE Buchan hires Nat Bradford as national GM and head of technology
Public relations agency WE Buchan has hired Nat Bradford as national general manager and head of technology.
Bradford joins the agency after spending seven years running Bradford PR.
Bradford has joined WE Buchan as GM and head of technology
Prior to his stint at Bradford PR, he was the head of technology at DEC PR for a year.
He has also worked at agencies including Hill & Knowlton and PPR.
“The opportunity to join WE Buchan and grow its technology team given its current foundation is exactly the kind of challenge I was looking for. We have aggressive growth plans over the next 12 to 18 months and I look forward to continuing to build this practice and working with our global network to expand our offering,” Bradford said in a statement to Mumbrella.
In his new role, Bradford will report into Gemma Hudson, WE Buchan’s managing director.
WE Buchan promoted Hudson from general manager in July last year.
“Nat’s extensive experience and respected profile in the industry will play a central role in not just continuing the agency’s growth in Australia but also support continued growth for our technology client across the APAC region too.
“Technology is shaking up and disrupting every industry and sector therefore, Nat’s appointment alongside the recent promotion of Cristina Fletcher to Director – Technology, will only further bolster our senior team, drive growth and take our tech team to the next level,” Hudson added.
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Is he just head of their tech brand client portfolio or of a department for creative technology/innovation, which would really be worth an extra title?
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