WE Buchan wins Jenny Craig’s PR account

Weight loss company Jenny Craig has hired WE Buchan as its public relations agency of record.

As part of the new business win, WE Buchan will handle the PR for Jenny Craig’s classic and Rapid Results program as well as its celebrity ambassador program.

WE Buchan has won the PR account for Jenny Craig

WE Buchan’s appointment comes after Jenny Craig appointed Rachel Kosmala as its director of marketing.

Kosmala joined Jenny Craig in June from her previous stint at Sigma Healthcare.

In her new role at the weight loss company, Kosmala will lead Jenny Craig’s brand, PR, advertising, marketing, digital and social.

“WE Buchan came to us with a holistic knowledge of the weight-loss space.

“They fully understood that weight loss is not just about the end destination, but the journey and subsequently delivered a unique strategy and response that was both creative and results-focused,” Kosmala said in a statement.

Gemma Hudson, managing director at WE Buchan, added: “The Health and Wellness industry in Australia is on the precipice of significant change, according to WE’s recent Brands in Motion
research. We’re absolutely delighted to work with Jenny Craig and we’re excited to elevate their communications efforts through a strategic communications program.

“The win is testament to the team’s hard work and passion, and we can’t wait to get started.”

WE Buchan’s clients include Adobe, Allianz, eharmony, Bayer, Joco Cups.

Jenny Craig’s media agency of record is Nunn Media while JWT handles the brands creative advertising.


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