‘We can moan about the process, it’s not going anywhere’: Mark Coad talks pitching in 2024

Industry stalwart Mark Coad accepts and agrees that the pitch process can be an “onerous” task, but he believes the industry must adapt to it.

On a new episode of Mumbrella’s one-on-one podcast series, the IPG Mediabrands CEO sat down with host Neil Griffiths to talk about a number of topics, including the pitch process, which has drawn more criticism this year.

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While the subject has remained a hot talking point over the years, Coad believes the process hasn’t changed in 2024.