New Mumbrellacast: ‘We have the most extreme radio industry in the world’: The radio wars are officially back on

Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.

This week:

Kyle & Jackie O’s entrance into the Melbourne market has shaken the Australian industry up. Is radio now bigger then ever?

Also on this episode:

• We talk to SCA chief content officer, Dave Cameron
• Bonza, Qantas and more prove “effective immediately” is more prominent than ever for Australian brands

Get the latest episode every Wednesday.

Podcast edit by Abe’s Audio.

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topics Bonza Dave Cameron Kyle & Jackie O Mumbrellacast Qantas SCA Southern Cross Austereo

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