Website launches social media campaign to bring back the great Aussie road trip
Sydney-Melbourne Touring, the road trip website, has launched a social media campaign which will see teams pitted against each other – Tweeting, Flickring and blogging their way through the eastern states of Australia.
The campaign, created by Klick Communications, will see six teams led by journalists and active social media users hit the road from April 30 – May 3 to explore the Sydney-Melbourne Touring routes in what it is calling a four-day “Road Twip”.
Each team will be given a list of activities they will need to complete on their journey through Sydney, Melbourne and Canberra.
They will also compete against each other to capture: the most outstanding wildlife photograph; most outstanding sunset/sunrise photograph; most professional travel video; most entertaining video; best experience description; and funniest experience description.
All the content created during the trips will be uploaded onto a Facebook page and voted on by their online communities. The Twitter hashtag for the trip will be #S2MT.
The winning team will score a week’s holiday in their favourite Sydney-Melbourne Touring town.
The team leaders include Digital Citizens co-founder Heather Snodgrass, Australian Traveller deputy editor of special editions Lisa Perkovic, Out and About with Kids online editor Tracy Fitzgerald and freelance journalist Rod Eime.
Sydney-Melbourne Touring is funded by corporate members including Hertz, Choice Hotels and independent and regional business across Sydney, Melbourne and Canberra.
It is also supported by Tourism Victoria, Tourism New South Wales and Australian Capital Tourism.
Grand Pacific Drive, Wollongong, NSW
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I’m going to say they stole my idea 🙂
my last three road trips around australia have been flickred, twittered, youtube
http://www.wolfcat.com.au/rand.....adtrip-09/
who can I sue 🙂
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I nominate Heather, but she’s BOUND to kill me now
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I am glad smartbox hunt lives on in another format
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My company Cartoscope have produced the Coastal Explorer Sydney to Melbourne Touring Route Guide for the past 16 years. I hope the teams are picking up this guide and Cartoscope Maps to help them plan their trip. With the maps and info in the guide they are sure not miss a thing.
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