Weekend heat plays havoc with horse racing advertising
The heat put the state at a standstill last weekend as the Apollo Stakes race meetings were postponed; however, advertisements for the meeting continued to run on TV.
Racing at Randwick tomorrow postponed meaning Winx now races on Monday.
Tell your boss we said you could have the day off Australia ?— Sportsbet.com.au (@sportsbetcomau) February 10, 2017
URGENT NOTE: With predicted extreme weather, @racing_nsw & @atc_races postponed tomorrow @royalrandwick to Mon13 Feb https://t.co/P5okgdzcsA pic.twitter.com/INoZXoYwVn
— Australian Turf Club (@atc_races) February 10, 2017
In an article written by smh.com.au the Saturday event was estimated to generate more than $10m in betting turnover.
The race, which was postponed on Friday due to extreme heat, was estimated to have cost the industry approximately $5 million, according to the SMH.
It has been estimated that the return of the race to television on Seven Two will be down on the TAB by 30% on Monday.
Other advertisements shared in the lead up to the canceled race were also affected.
* WINX BOOST *
Get $1.80 odds for Winx to win the Apollo Stakes!
See how: https://t.co/JFFevajDQI pic.twitter.com/qLuSaEUIC6
— Big Bonus Bets (@bigbonusbetsaus) February 9, 2017
WELCOME BACK WINX!
JUST IN! Winx has drawn barrier 3 in a field of 14 in the Apollo Stakes #WinxWatchpic.twitter.com/vveuVr9SfS
— Racing NSW (@racing_nsw) February 7, 2017
Randwick Appolo Stakes was not the only races to be canceled, with Saturday’s Kembla Grange races abandoned and Sunday’s Grafton meeting.
Braidwood races now a Twilight mtg & Tumut races postponed @RNSWStewards @RNSWHandicapper – https://t.co/3IZwsUp26y
— Racing NSW (@racing_nsw) February 10, 2017
Randwick and Hawkesbury trials rescheduled https://t.co/mng3aJidlJ @royalrandwick @hawkesburyrc @RNSWStewards
— Racing NSW (@racing_nsw) February 10, 2017
Well played @racing_nsw @atc_races moving tomorrow’s meeting til Monday. #commonsense #toohot can’t wait til Monday now.
— Tim Clark (@clarkyhk) February 10, 2017
Tumut Races scheduled for tomorrow have been postponed due to extreme heat https://t.co/IHuZl2sNI8
— Racing NSW (@racing_nsw) February 10, 2017
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
I love Horse Racing. i saw this many times in melbourne.
User ID not verified.