Energy Australia ‘lights the way’ in new campaign

Energy Australia has released its new campaign highlighting examples of human ingenuity that drives the energy company to ‘Light the Way’.


energy-aus-campaign

In collaboration with Cummins & Partners, the agency won the account in February last year, the 30-second video opens with “we humans are an ingenious bunch, give us a problem and we’ll find a way to solve it”, showing inventive solutions to serious human problems.

The spot lists the ways in which Energy Australia plans to ‘light the way’, including off-setting carbon emissions, partnering with leading thinkers and investing in renewable resources.

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