Energy Australia ‘lights the way’ in new campaign

Energy Australia has released its new campaign highlighting examples of human ingenuity that drives the energy company to ‘Light the Way’.


In collaboration with Cummins & Partners, the agency won the account in February last year, the 30-second video opens with “we humans are an ingenious bunch, give us a problem and we’ll find a way to solve it”, showing inventive solutions to serious human problems.

The spot lists the ways in which Energy Australia plans to ‘light the way’, including off-setting carbon emissions, partnering with leading thinkers and investing in renewable resources.

Finishing with the tag line, ‘Energy Australia, light the way’.

The longer form one-minute spot, details how humans have advanced throughout history due to their ability to succeed at do whatever they put their mind to.


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