Energy Australia ‘lights the way’ in new campaign
Energy Australia has released its new campaign highlighting examples of human ingenuity that drives the energy company to ‘Light the Way’.
In collaboration with Cummins & Partners, the agency won the account in February last year, the 30-second video opens with “we humans are an ingenious bunch, give us a problem and we’ll find a way to solve it”, showing inventive solutions to serious human problems.
The spot lists the ways in which Energy Australia plans to ‘light the way’, including off-setting carbon emissions, partnering with leading thinkers and investing in renewable resources.
Finishing with the tag line, ‘Energy Australia, light the way’.
The longer form one-minute spot, details how humans have advanced throughout history due to their ability to succeed at do whatever they put their mind to.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Hi,
I am taken away by the breathtaking musicianship of the young girl, Mitzi, playing piano in your latest commercial.
Has Mitzi recorded this piece of music? Is it available? What is it called and where can I access it?
Keep playing Mitzi, you’re bringing great joy to many people.
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I am looking to find the name of the song too if anyone knows??
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I am also looking for the name of this piece. Would anyone have an idea of its name or composer?
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Same! If anyone knows of the piece Mitzi is playing, I would love to know.
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I have contacted energy Australia about the name of the piece and their response was that they wrote it but didn’t have sheet music. I am currently transcribing the sheet music and will be sharing it soon. I’ll keep you all updated.
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It has been many months, how’s that transcribing coming along?
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