Weight Watchers hires Naked
Naked Communications has been added to the Weight Watchers agency roster.
The announcement:
Following an extensive review, Weight Watchers has appointed Naked Communications to its agency roster to manage its communications planning.
The appointment is effective immediately. Michael Burgess, General Manager, Marketing, Weight Watchers, says “Naked’s focus on psychology makes their model particularly relevant to our business, and we’re looking forward to working with the Naked team as our business develops”.
Mike Wilson, Founding Partner, Naked says, “”We can’t wait to get started with the Weight Watchers team and the other agency partners.
“Behavioural change theory sits at the heart of our communications planning process and there could be no more appropriate business than Weight Watchers upon which to demonstrate this capability.”
Source: Naked press release
So are they going to sponsor “How to Look Good Naked”?
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Nice one fellas.
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