Weight Watchers have launched a new campaign to create debate around Australia’s attitude to food, exercise and obesity.
Featuring celebrity chef Pete Evans, the Plate of our Nation campaign will centre around an online platform that includes video tips and ideas on nurition, exercise, psychology and obesity research.
Joseph Saad, Weight Watchers Australasia managing director, said: “Put simply we created the Plate of our Nation movement to bring the obesity epidemic to the fore and the integrated campaign explains this in a simple and engaging way but most importantly, puts debate and the nation’s opinion at its core.”
Pete Evans, celebrity chef added: “I am truly delighted to lead the Weight Watcher’s Plate of our Nation movement, to rally the nation and positively influence this issue and the growing obesity epidemic in this country.”
The campaign will be supported by social media and print where QR codes will direct consumers to the Plate of our Nation mobile site.
- Client: Weight Watchers
- Creative: BMF
- Planning: Naked
- Digital: Reactive
- PR and Social Media: One Green Bean
- Media: OMD