‘We’re excited about the team we’re building’: Bread Agency makes suite of new hires

Social commerce shop, Bread Agency, has unveiled a suite of new hires, adding to a team of three.

Launched 18 months ago by former Havas Group social media specialists, Amaury Treguer and Mary Proulx, the agency’s full offering includes social strategy, creative, content production, livestream shopping, rates and reviews and influencer marketing.

Treguer said: “Since the inception of Bread, our goal has always been to attract and retain the best talent. That means recruitment has been a huge priority for us and looking at this lineup of talent – it’s paid off.

“We’re excited about the team we’re building and the impact their fresh perspectives and social skillsets will have on the clients we’re working with.”

(L-R): Werner Coetzee, Talya Kaplan, Maayke Louwerens, Amaury Treguer, Mary Proulx, Natasha Michelmore, Katie Moon and Carla Woodhouse

Havas Red’s Talya Kaplan joins as content lead, bringing over a decade of experience in design and content creation. She has worked on various brands and categories including Toyota, Nikon, and NIVEA, delivering social-first creative.

Also bringing over ten years experience is Katie Moon, who joins as social creative. After a year of freelancing for multiple agencies and clients, she brings her strategic storytelling to the new role.

Havas Media’s Werner Coetzee joins Bread Agency as content creator, while Maayke Louwerens, who spent the past two years at men’s apparel brand Johnny Bigg, joins as social media manager.

After nearly two years at Mamamia’s content and influencer agency SQUAD, Carla Woodhouse also joins Bread Agency as social media manager. She has worked with brands including Amazon Prime Video, CommBank, Donut King, Campari Group, Coles, Johnson & Johnson, Google, Optus, Samsung, and Tourism Whitsundays.

Finally, Scarlett Govey, who has worked both in-house and agency side, will join as senior account director next month. She brings over ten years of experience in social media and marketing, creating and executing social strategies for global names including Heineken, Huawei, Hungry Jack’s, Revlon, and Toyota Financial Services. In her last role at Hungry Jack’s, Govey led the overall strategy, creative direction and expansion of the brand’s social media presence.

The agency has recently won clients including Peter Lehmann Wines, Reflections Holidays, Zambrero and more, adding to its existing roster of Koh, Connect Hearing, and Volvo Ocean Lovers Festival.

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Lauren McNamara

Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.

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topics Amaury Treguer Bread Agency Carla Woodhouse Katie Moon Maayke Louwerens Mary Proulx Scarlett Govey Talya Kaplan Werner Coetzee

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